Are you looking to grow your social media following but have no idea where to start? This is something that many businesses struggle with. It can be tempting to give up when you’ve been working at it for months with little to no change. Well my friends, with the right strategies all that can change! So, without further ado, here are my 6 strategies that will sky rocket your social media growth in 2018.
1. Create a content plan
The biggest mistake I see businesses make is not having a plan behind what they are posting on social media. When you post willy nilly to social media without a road map, it can be hard to stay consistent, produce meaningful content and effectively grow you brand online. Take the time to sit down each week, set goals for your business and properly plan out what you will post in line with these goals. Start doing this and you will notice an immediate improvement on social!
2. Use hashtags
This is another important one, particularly on Instagram! Hashtags to social media are like SEO to your website. Developing and using a hashtag strategy will increase your visibility and searchability factor. Find hashtags relevant to your niche and use them in the captions of your post. From here you will find that your reach will increase, allowing you to achieve higher growth.
3. Post regularly
If you’re looking to grow your online following it’s important that you post regularly to social. Not only will this allow you to stand out from your competitors but It will also position you as a leader in your industry. You will build a loyal and engaged audience that will come to rely on you for the latest updates from your business and industry!
4. Engage with others in your community
This can be considered your modern-day networking! Reach out and communicate with other relevant businesses/influencers in your industry. You can do this by joining Facebook groups, leaving comments on other business’ posts or reaching out through direct message or email. For example, if you are a wedding photographer, you could reach out to other wedding related businesses like florists, venues, wedding planners etc and come up with a referral system where you can refer each other business. You can also offer to shout out each other’s businesses on your social platforms, exposing both businesses to new followers in your niche.
5. Post high quality, shareable content
When you post beautiful, high quality images, they are more likely to be shared by other social media users and pages. Creating content that gets shared will massively increase your reach and exposure online which in turn leads to increased growth.
6. Invest in advertising
If you are really looking to fast track your growth on social then you should definitely consider investing in advertising. As platforms like Facebook and Instagram continue to grow in popularity, it will be harder to grow organically. This is because there is now far more content being made than there is time to absorb it. Even if it’s just boosting one or two posts a week, this can have a massive impact on your reach and growth online.
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