Content creation is arguably one of the most important elements of digital marketing. Sharing high quality content contently will make your business stand out from the rest. But it can be difficult to continually come up with new and engaging content, especially when you’re so busy running a business. This is where repurposing content comes in. Content repurposing is finding new ways to recycle your existing content. Not only will it allow you to reach and attract new audiences but it will ensure you are making the most of your content creation efforts. So, if you’re ready to take your digital marketing to the next step and lift your productivity game, read on to learn 5 clever ways to repurpose your content.
1. Convert long form content into an Infographic
An infographic is a visual representation of information, for example a graph or flow chart etc. Rather than telling your story using scrolls of words, you present your message using visual and innovative design elements, giving your audience an awesome visual experience. Take one of your popular blog posts, videos or podcasts, break it down into short points and turn it into an infographic. Creating original, interesting and informative infographics will allow you to maximise the reach of your content and encourage new and return visitors to your site.
2. Turn your favourite blog post into a video
Video content performs extremely well on social. Video is great for engaging your audience and catching their attention. Take your most popular blog posts and create videos around these topics. Whether it’s product reviews, demonstrations or industry trends, videos are highly effective for increasing engagement and generating traffic to your website.
3. Create an eBook
Interested in growing your database? Take your best, most informative blog posts and turn these into an e-book. You can design your e-book for free using a site like Canva, or you can outsource the design to a freelancer on Fiverr or Upwork. E-books are amazing lead magnets that can be used to grow your database significantly. In addition to this, releasing an e-book is also a great way to increase your influence as you will be seen as a knowledgeable leader in your industry.
4. Create image quotes from your blog posts
Everyone loves to be inspired on Instagram so why not take your most interesting and clever quotes from your blogs and turn them into Instagram/Facebook posts? High quality image quote are a great way to generate engagement as well as drive traffic to your blog post and website.
5. Strategically Document On-Site Events
When it comes to on-site events such as seminars, sale events, new product launches or workshops etc, be strategic about how you can leverage these to create additional content. Some great examples include taking behind the scenes videos and photos, shooting a vlog for YouTube or documenting the event in a blog post.
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