“You NEED to get your brand on Instagram!”
How many times have you heard this before you finally gave in and set up an Instagram profile for your business? Unfortunately, some users (individuals and businesses alike) create an Instagram account without really thinking of how they’ll go about it. So, many end up creating an account, randomly sharing posts, and just waiting for likes and leads to come.
Instagram works for businesses if you know how to make the most of it. If you don’t, you’ll end up like other brands wondering where they have gone wrong. Before you get to that point, we’re here to help you do an Instagram overhaul.
Audit Your Instagram Profile
An Instagram audit lets you see things you may have missed when you initially set up your profile. Additionally, it helps ensure that your Instagram strategy is still aligned with your business goals. Maybe you’ve changed social media objectives down the line? You may need to update your bio and your link.
Some of the things you need to look into are the following:
Your profile picture — are you using your logo or your latest product?
Username and profile name — Do they match your branding?
Bio and link — Does your bio clearly say what your company is all about?
Highlight covers — Do you have any IG highlights and have you created their covers?
Aesthetic — What look are you going for? Does it match your branding or brand personality?
Create a Cohesive Looking Instagram Feed
Your content represents your brand. If your posts and Stories don’t appeal to your target audience, it will be challenging to grow your followers and gain engagement.
The best way to create an eye-catching grid look is to plan your feed. This way, you’d be able to work with grid patterns and filters efficiently. You should also consider using photo and video editing apps.
Don’t forget to create a document for your Instagram aesthetic to make sure everyone in your team knows how to create the right Instagram post for your brand.
Optimise Your Instagram Profile
Your Instagram profile is the first thing that a potential follower would see when they visit your account. Make sure it has all the right information to encourage users to follow you.
Name — both your account name and username are essential elements as these are the things that users would search for.
Bio — This is your opportunity to share your brand story and connect with users.
Location — This is an important element, especially if you’re targeting a specific area for your business.
Website — Make the most of Instagram users! Direct them to a place here they can learn more about you.
Contact details — Be sure it’s easy for uses to get in touch with you outside of Instagram.
Create Captivating Captions
Instagram is more than just a photo- and video-sharing network. It has evolved into a storytelling social network. Nurture your connection with your followers through carefully thought out captions, packed full of value! To read more about how to write better captions, click here.
Don’t create an Instagram profile just for the sake of having one. Make it work for you through eye-catching photos and inspiring stories. Everyone has a story to tell. Make yours count.
