The explore page is a section within the app where Instagram curates and recommends a collection of content it believes you will be interested in. Essentially it’s curated based on how you interact on the app. So, why do you want your content to be featured here?
Well the answer to that is pretty simple. Having your content shown on the explore page will give you exposure to more people. This helps to boost your engagement, increase your followers and if you’ve been strategic about the content you’ve shared and included a call to action, it can also help to increase your conversions.