If Instagram has felt harder lately, you’re not imagining it, and it’s not the algorithm punishing you.
User behaviour has fundamentally shifted, and in this episode, I break down exactly what’s changed and what to do about it.
You’ll learn:
- Why Instagram now functions more like a search engine, and how people are using it to research businesses before they ever reach out
- How the algorithm has evolved to prioritise saves and shares over likes, and why private sharing is one of the most powerful (and overlooked) trust signals for expanding your reach.
- Why descriptive captions matter more than ever now that Instagram’s AI indexes keywords, and why hashtags have taken a backseat (with usage now capped at five).
- What the expansion of Reels up to 20 minutes means for service providers looking to build educational authority and boost watch time and completion rates
- How the buyer journey on Instagram has changed, most decisions are now made before someone slides into your DMs
I also share what to focus on right now if you want to turn your Instagram presence into a consistent source of enquiries.
Links & next steps
→ Take my free Instagram AssessmentA quick diagnostic to see if your Instagram is actually positioned to generate enquiries
→ Book a strategy callIf you’d like support turning Instagram into a consistent enquiry channel for your business
Let’s Connect:
Follow me on Instagram: @andreamareecreative
